Women and men are both users and buyers of lighting and appliances. Women are important decision-makers when it comes to household products, and they are also strongly affected by low-quality and inefficient products, which can, for example, impact their health. While women are important users of such appliances, the purchase decision is often taken by somebody else.
The energy efficient lighting and appliances market also offers opportunities for women entrepreneurs. To capitalize on this, capacity building and awareness raising activities under EELA will address both women and men equally.
At a webinar hosted by the EELA project on 11 November 2020, a gender lens was put on EELA from a policy, capacity building and business perspective. Speakers looked into opportunities for women's empowerment in the EELA market of East and Southern Africa and elaborated on the business case for gender in EELA. It also looked into existing barriers and opportunities to overcome them in order to create a more gender balanced business environment in the EELA space.